From the beginning of its existence, photography has been used to record significant moments and stages in human life. In the twentieth century, a photo album turned into a kind of visual «folklore, ” with a number of images that documented human life. Amateur photographs in family albums help to keep in memory the episodes of the past for a long time.
It is important for the person being photographed that the image corresponds to the accepted canons, demonstrates their social status, and also reveals some of his personality and type of activity. Susan Sontag was saying that self-representation in photographs has some concern to be shown in a photograph better than in real life. Choosing the best images and putting them in the album, representatives of different generations write a visual story of their own life.
The main subjects of photographs in such albums present a system of symbols carrying information about the society, its rules, and restrictions. So the social norm and the main life stages are the subjects of photographs. This system of symbols is used to construct a person's identity and in the same way, it forms a collective identity.